No agency, no handoffs, no committee. You talk to the person who directs it, cuts it and delivers it.
Product and service advertising built for the feed: a hook before anyone decides to leave, the product held long enough to want, an ending that asks for the tap. Concept through delivery, one thread.
Illustrated worlds, characters, stories. A cartoon, a short, a product finally explained: whatever the idea needs when there is nothing to point a camera at.
Marketing content is judged in the feed, not in the review call. Every cut here is made for the platform it runs on and the person scrolling past it.
If the thumb keeps moving, nothing else in the film happened. The hook gets designed before the story does.
No dead frames, no slow build, no logo before the idea. Retention is a cutting decision, so I cut for it.
Reels, TikTok, Shorts and paid all get their own cut. The best ones become a look you can run every week.
2014
Making pictures since
Photographer first, then editor, then the one who fixed it in post: VFX, illustration, logos, direction. Every year of that sits underneath the work on this page. The camera changed shape; the eye and the taste are the same ones.