Showreel
Films that sell in the first second.
Commercial films for products and services, and animation for the ideas a camera can't reach. No agency, no handoffs: you talk to the person who directs it, cuts it and delivers it.
Two things, done properly.
Films that sell in the first second.
Product and service advertising built for the feed: a hook before anyone decides to leave, the product held long enough to want, an ending that asks for the tap. Concept through delivery, one thread.
Drawn, not filmed.
Illustrated worlds, characters, stories. A cartoon, a short, a product finally explained: whatever the idea needs when there is nothing to point a camera at.
The first second is the budget
If the thumb keeps moving, nothing else in the film happened. The hook gets designed before the story does.
Watched to the end
No dead frames, no slow build, no logo before the idea. Retention is a cutting decision, so I cut for it.
Every ratio, every platform
Vertical, square, wide. Reels, TikTok, Shorts and paid each get their own cut. The idea picks the frame.
How a project runs.
Four steps, one thread. You see frames before anything is built.
One call.
What it sells, who scrolls past it, where it runs. Budget and dates on the table.
Frames first.
Stills and a rough cut of the hook before the full build starts. You sign off on the look, not a promise.
Cut and grade.
Shoot or animate, edit, sound design, grade. One person, so nothing gets lost between desks.
Every ratio.
Delivered in the cuts each platform needs, ready to post. Revisions are part of the price, not a surprise.
Making pictures since 2014.
Photographer first, then editor, then the one who fixed it in post: VFX, illustration, logos, direction. Every year of that sits underneath the work on this page. The camera changed shape; the eye and the taste are the same ones.
Bring me something to make.
Jeddah, Saudi Arabia. Working in Arabic and English. Email to follow.